Get all day comfort, guaranteed.
The only thing stronger than us, is you.
Depend tasked us with breathing new life into their brand with the release of their brand new Dryshield Technology. We wanted consumers to witness not only the confidence in the brand, but in themselves.
Depend Print Ads
We treated these adult incontinence ads like fashion ads with every day people in their complete spectrum of sizes.
Direct Digital Marketing
I co-founded the direct digital marketing team for Depend to streamline marketing initiatives and develop an efficient system to uphold brand guidelines and strategy in the digital realm. This was achieved through collaboration with my project managers and dev team to establish best practices, design capabilities, and achieve budget goals.
This resulted in an efficient plug-and-play system for the brand to easily create future digital experiences while maintaining brand identity and accessibility, simultaneously beating budget goals by 20% in Q4.