Better Care for a Better World
Our Culture Compass
Care is more than a word at Kimberly-Clark. It’s an action that has defined our culture for nearly 150 years. Care that generates the power to serve customers and consumers, build communities and careers, and improve the lives of billions of people around the world.
Look N' Feel
We brought the Kimberly-Clark purpose to life through the design of our Culture Compass, which guides how we care for each other and our business results.
Creative assets were made with ease of editability in mind to be repurposed across all creative campaigns for print, OLV, and internal corporate deck presentations.
Iconography (Outlined)
With our essential oval in mind, these icons highlight key information and values throughout. The essential oval grounds the icons, and keeps them from becoming basic and unrecognizable from the brand.
Iconography (Filled)
Culture Hub Icons
Module Building Blocks
Our Modular blocks are foundational communication pieces of the brand. When creating communications around Kimberly Clark's values the Modular blocks are intended to be used to reinforce key concepts as design elements that enhance the flow of the document.
