Handle it all with
One by Poise
70% of women rely on fem care products to manage their bladder leaks, even though it's inferior at doing the job. The concept of “all-in-one” leak pads is new, resulting in a lack of awareness that there’s a better way to manage beyond period leaks.
Our task was to show the strength and superiority of One By Poise® by calling out the inadequacies of fem care products in solving all her leakage issues.
We had almost full creative freedom to run this campaign, which was spiced up by punchy headlines and bold, fun imagery.
We applied our brand new bold look across multiple platforms, ensuring cohesiveness across the brand.
