Challenge
My team was tasked with crafting a mobile application that effectively expresses each unbranded app category and helps people living with UC feel empowered and supported through their UC journey while sparking meaningful day-to-day engagement with the app.
Objectives
Tools
Procreate, Illustrator, Figma, trusty ol' pencil & paper
Team
1 UX designer (yours truly), 1 project manager, 1 copywriter, 1 creative director, Pfizer dev team
My Role
UX Design, Art Direction, Branding, Illustration
Timeline
Overall: 10+ weeks
Design: 8 weeks
Testing: 2 weeks
Lo-Fi Wireframes/Explorations
Creating low-fidelity wireframes using Figma is a massive game-changer (if you don’t use Figma ya need to get on it like, yesterday). It gives me a ton of flexibility to easily explore and test prototypes on the fly. I drafted up several iterations before landing on what you see here ->
Mood boards, mood boards, mood boards. We wanted our app to stand out amongst healthcare competitors so after much tweaking and user testing we ended up with this color palette. I designed some ownable illustrations to really lean in to the mobile app experience.
This is my favorite part of the process where I can finally breathe some life into all my ground work and see how the finished product will look (posture be damned).
With the final prototype come to fruition, I believe I checked every metaphorical box that I outlined at the conception of the design process. I designed a mobile application resource to help users to manage their UC in a fun and engaging way.
This is the point where I can see the light at the end of the tunnel. My last task is to wrap this project up with a neat little bow and present it the brilliant Pfizer dev team to begin the development stage. I obsessively redline my final design deliverables because the dev team may not be aware of specific spacing and sizing of design elements. This also helps cut back on multiple rounds of QC and I endeavor to make the handoff process as efficient as possible to make things easier for final development.
Updates are almost always a guarantee in the health & wellness field. I maintain a direct line of contact with my PM, copywriter, and the client to address future updates.
Copyright © 2023. All rights reserved.
Powered by a misfit from the North Pole.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.