Each woman's body is unique and has a different definition of comfort, and Poise brand is committed to offering a variety of solutions to accommodate each woman's light bladder leak needs.
The new year brought with it a total makeover for the It Takes Poise® campaign. We really stretched our metaphorical wings and gave the brand a boost of vibrant, modern colors. Our brand tone of voice touts a make-no-apologies attitude to encourage badass women around the world struggling with incontinence to live life with no holds barred.
We were tasked to give the Poise® website a total makeover utilizing our newly developed creative assets.
Product Page Design
FCB/Chicago, Agency
Christine Villanueva, Copywriter
Dylan Bradshaw, Art Director
Paige Miller + Morgan Pippin, ACDs
Merrin McCormick, Creative Director
Copyright © 2023. All rights reserved.
Powered by a misfit from the North Pole.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.